Clique Arcade interviews GENT Underwear
Well I finished my degree at the end of 2014 and had recently been hit with the travel bug, but I found myself always writing business plans during the long commutes between cities. The challenge was, I kept finding myself aiming way too high, being faced with multi-million dollar budgets and start-up capital and eventually thought I was wasting my time because I, nor anybody I know has that sort of money to invest in either me, or my ideas. So, like many aspiring Entrepreneur’s, I had the cliché idea of doing “Dollar Shave Club”, for socks. After researching viral campaigns, AdWords and Cost Per-Acquisition of new customers, I was a little discouraged by the profit margins and decided to change tactics to the next best thing: Everybody needs undies.
Have you always wanted to own a business?
Yes. 100%. Ever since I was in high school I have been thinking about how I would change a business for the better. After completing my degree in Marketing, Advertising and Public Relations at ECU Western Australia, I found myself doing this everywhere I went. I spent 11 months traveling Europe in 2013, and returned home with a notepad full of business ideas jotted down during the long 14-hour bus and plane rides. I’m pretty sure it’s still at mum’s house somewhere, I’ll probably randomly find it one day.
What the hardest thing you have found so far?
Probably the loneliness. I wasn’t prepared for how much free time you need to give up in order to make something work. I’m a very social and active person, but sometimes I find myself stuck behind a computer for 14 hours in a day and it gets really draining. It’s more challenging for me to sit down all day that it is to run 10kms or do a really tough gym session. I’m just lucky to have been blessed with motivation and drive in whatever I do, but I can’t wait to start working in a team environment again.
Does being so young affect you?
To me, age is just a number. Never before has it been so acceptable to have an opinion. If you are confident in what you are doing and are clear and concise about what it is you want, people rarely ask how old you are until the rapport has already formed. People form opinion’s based on limited knowledge every day, it’s just human nature. So in answer to your question, yes, it does surprise people when I eventually do tell them I’m 23, I just try and avoid that question long enough for me validate myself.
So where to for 2017?
I have been told to “Slow down” my whole life. From the police and my mother. Even when eating food I have to remember to breathe and enjoy it before it’s all gone. Weirdly enough, I see life as a big game, and I want to win. I’m super competitive with basically everything I do. 2017 is a good time for me to learn patience, and how to grow a team. At the end of the day, if everything goes belly up next year, when I’m only 24, then at least I would have learnt a lot along the way, and I will prepare myself better for next time.