Our first interview

Clique Arcade interviews GENT Underwear

Why Underwear?

Well I finished my degree at the end of 2014 and had recently been hit with the travel bug, but I found myself always writing business plans during the long commutes between cities. The challenge was, I kept finding myself aiming way too high, being faced with multi-million dollar budgets and start-up capital and eventually thought I was wasting my time because I, nor anybody I know has that sort of money to invest in either me, or my ideas. So, like many aspiring Entrepreneur’s, I had the cliché idea of doing “Dollar Shave Club”, for socks. After researching viral campaigns, AdWords and Cost Per-Acquisition of new customers, I was a little discouraged by the profit margins and decided to change tactics to the next best thing: Everybody needs undies.  

Have you always wanted to own a business?

Yes. 100%. Ever since I was in high school I have been thinking about how I would change a business for the better. After completing my degree in Marketing, Advertising and Public Relations at ECU Western Australia, I found myself doing this everywhere I went. I spent 11 months traveling Europe in 2013, and returned home with a notepad full of business ideas jotted down during the long 14-hour bus and plane rides. I’m pretty sure it’s still at mum’s house somewhere, I’ll probably randomly find it one day.


What the hardest thing you have found so far?


Probably the loneliness. I wasn’t prepared for how much free time you need to give up in order to make something work. I’m a very social and active person, but sometimes I find myself stuck behind a computer for 14 hours in a day and it gets really draining. It’s more challenging for me to sit down all day that it is to run 10kms or do a really tough gym session. I’m just lucky to have been blessed with motivation and drive in whatever I do, but I can’t wait to start working in a team environment again.

Does being so young affect you?


To me, age is just a number. Never before has it been so acceptable to have an opinion. If you are confident in what you are doing and are clear and concise about what it is you want, people rarely ask how old you are until the rapport has already formed. People form opinion’s based on limited knowledge every day, it’s just human nature. So in answer to your question, yes, it does surprise people when I eventually do tell them I’m 23, I just try and avoid that question long enough for me validate myself.


So where to for 2017?

I have been told to “Slow down” my whole life. From the police and my mother. Even when eating food I have to remember to breathe and enjoy it before it’s all gone. Weirdly enough, I see life as a big game, and I want to win. I’m super competitive with basically everything I do. 2017 is a good time for me to learn patience, and how to grow a team. At the end of the day, if everything goes belly up next year, when I’m only 24, then at least I would have learnt a lot along the way, and I will prepare myself better for next time.

1 comment

  • Jason Proposch

    Great interview. Always love hearing your observations, learnings and aspirations. You are very entertaining as well! You are right that age is not a definer, but age can provide experiences and experiences provide wisdom. Your wisdom is developing with each new day that you keep powering ahead. It’s not about the speed that you choose to run at, it’s about the constant push forward despite the knockers, self doubt, non-believers, set backs and frustrations. I look at you and see you well ahead of the curve. When you get to my age, you will write a book about this journey you are on. It doesn’t need to be published, but it will demonstrate the magnificent achievements that will reflect an important part of who you are. As they say in ‘Meet the Robinsons’; Keep Moving Forward. You are on an exciting path. All the very best, and yes, it is important to go at a good pace, get the balance right and enjoy things along the way. That is one of the keys that I have learnt.

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