Our website has been launched! They say “Patience is a virtue”; I may no longer live a virtuous life as every last drop was spent trying to keep my cool as the website threw setback after setback our way. Nevertheless, hard word, patience and long hours ended with us now being able to pre-sell gift boxes in time for Father’s Day! The site is by no means a finished product, but we needed to start driving traffic and building analytics as soon as possible to start to understand the market and get relevant feedback. Now it is time to concentrate more on building brand awareness both on and off line, building distributor relationships and overcoming the logistical complications between a customer hitting “Pre-Order” and the product arriving at your front door.
Branding in today’s business world is chief. If a customer has a negative experience with a brand, loyalty and respect is lost, and takes a long time to rebuild. An unhappy customer is much more likely to tell their friends of a negative experience than a satisfied customer is. We are in the process of setting up feedback forms and support systems to make sure people enjoy the experience of buying from us, and follow up contact is being made in a friendly manner a few weeks post-purchase. Being predictable to your audience creates the foundation for expectations, however high they are is up to you.
The more people that you network with in your chosen industry the better, for it is likely they will be facing similar difficulties that you are and you can overcome them together. Relationship building is the key to any successful business, which is why GENT has had one representative brave the cold and attend a morning SpaceCubed event each week. This is an open, inclusive and friendly work space that has been very rewarding for us and something the company looks to continue to do into the future.
As a fledgling business it is practical to be attending relevant events where you have the opportunity to create brand awareness with likeminded businesses. Brand awareness is usually paid-for, and can be expensive, online included, though attending events and talking to people is free. So we challenge you to put a smile on your face and get out of your comfort zone, do something that will help your long term goals and stop demanding instant gratification; the less time spent in the office the better. We found Gary Vaynerchuk’s book “Jab Jab Jab Right Hook” very helpful when building online brand awareness, so expect a shift to more interactive posts aimed towards organic growth. Our social media team will love to hear your feedback and we always promote customer interaction, so please don’t hesitate to reach out to us at any time with questions, advice or feedback.
With less than 50 days until Father’s Day, we are excited as you are!