Branding: Consumers know all, be authentic

April updates

Branding has come along in leaps and bounds over the past 4 weeks, spending time searching for like-minded businesses has been very beneficial. We hope to continue this trend to reveal more local small business who are ambitious and sustainable and excited about expanding through collaboration. In 2016 your brand is everything; the modern consumer has access to infinite information, and we pride ourselves on honesty and authenticity. Now more than ever it is vital that we do the required research to make sure our future consumers know exactly what they are paying for when they click to buy. The world we live in is dynamic, there is always a new better way to do it. Keeping on top of the latest trends and forecasts is crucial to making wise decisions, especially in business, because nothing stays the same for long; except maybe your underwear drawer, has that been updated recently?


Objective: To deliver a luxury product, efficiently, in packaging worthy of an Instagram photo, in the most environmentally friendly fashion possible.

Ever since this idea became a reality, originative packaging has been at the forefront of our minds. The amount of waste products from online shopping delivery is unnecessary, and doesn't work with our minimalist sustainable brand image. Pintrest leant a helping hand when trying to discover “luxury biodegradable and multipurpose packaging”, which proved no easy feat. From what we have found so far, we would like to use a close variation of the Swedish RAG BAG, that suits Australian requirements for shipping standards, which will then lead into our recycling initiatives, whilst the use of a toiletries bag, made of recycled materials, shall be the final packaging for the underwear itself.
Execution: Yet to be finalised...


As we aim for the launch date of 1st July, we hope to spread across 3 products categories:

  • Underwear
  • Socks
  • Toiletries Bag

Once we gain traction in the marketplace and adapt our messaging to what the people want, we may look into a toiletries line. But first things first, we needed to offer a top quality product, and develop a lasting relationship with our audience based on trust and expectations, then the growth will come, so this may not eventuate. 



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